WYDE - CPH Fall Campaign
Capturing the movement of modern street culture
We partnered with Wyde Footwear to craft a cinematic brand story that frames Copenhagen through the rhythm of sneakers.
Shot on location in the city’s raw and historic corners, the film blends architectural character with everyday urban flow, reflecting the effortless versatility and modern edge at the heart of Wyde’s universe. Styling and casting were carefully curated to highlight the sneakers as both statement and staple, ensuring each frame feels authentic, aspirational, and rooted in Copenhagen’s street energy.
Watch the photos HERE
Objectives
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Translate Wyde’s brand DNA into an authentic visual narrative
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Capture the pulse of Copenhagen’s street lifestyle and architecture
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Position sneakers as an essential expression of modern culture
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Use styling and direction to build emotional resonance with the audience
What We Delivered
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Concept development anchored in contemporary street aesthetics
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Creative direction & casting for authentic cultural alignment
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Styling and wardrobe to emphasize versatility and edge
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On-location production across urban Copenhagen backdrops
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Editing with a focus on flow, energy, and timeless appeal
Results
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A cinematic campaign asset adaptable across channels and markets
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Elevated brand positioning through lifestyle-driven storytelling
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Styling that amplifies brand identity and visual coherence
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Strong emotional engagement with the next generation of tastemakers
Why It Matters
In the footwear market, sneakers aren’t just about function — they’re about identity. This film captures Wyde’s Copenhagen: where movement becomes style, and every step tells a story.
→ Want to bring your brand to life with cinematic storytelling?
Let’s talk: contact@studioroom3.com