You have the product.
This is the world that makes people want it.

The product was never the problem. The world around it was.

We build the world your brand lives in.

Watch the short 5 min break-down video:

Alt image

You ship the product. We handle everything else.

Content delivered, ready to post.

CLICK HERE FOR portfolio

Let's see if it's a fit.

We'll look at your brand, tell you what we'd do differently, and whether we're the right studio for it.

Book an introduction call

Trusted by 304+
Fashion & Lifestyle Brands:

The worlds we've built.
No two look alike.
Yours wouldn't either.

Eight hand-picked cases.

(more cases on Instagram: @Studio_room3)

Lernberger Stafsing

— Leading Swedish haircare

They wanted a lifestyle campaign - content that matched where the brand actually stood, not another product shot.

 

We built it around movement and touch. Black and white, close, quiet. Hair as texture, not a demo.

 

- Full production by Studio Room 3

Chorél

— Danish high-end jewellery

The craftsmanship was premium. The visuals weren't carrying it.

 

We slowed everything down. Architecture, stillness, natural light, one woman. The pieces read as quality because everything around them does.


- Full production by Studio Room 3

Designby Si

— Leading Danish womenswear

Designby Si were already good at this. Their organic content works — they know their audience and they post well.

 

What they wanted was the layer above it. Something with scale. Content that arrives like a campaign rather than a post.

So we built it that way — Not more content. A campaign.

 

- Full production by Studio Room 3

Wyde Footwear

— Swedish footwear

The product was right. The content still read as product photography.

So we shot a day in Copenhagen instead — two people, autumn light, real streets. The shoes are in every frame and never the subject.

 

- Full production by Studio Room 3

ALESSA

— Swedish womenswear

They wanted visuals that felt luxury — content that stopped people rather than just showed clothes.

 

Southern light, stone, distance. Composed and unhurried. Frames that read expensive before you register the product.

 

- Full production by Studio Room 3

Wyde Footwear

— Swedish footwear

The product was right. The content still read as product photography.

 

So we shot a day in Copenhagen instead — two people, autumn light, real streets. The shoes are in every frame and never the subject.

 

- Full production by Studio Room 3

Cascalia

— High-end jewellery

Jewellery is bought on trust, and trust is built entirely through how it's shown. Cascalia had the craftsmanship. The visuals weren't translating it.

 

We built their visual foundation early — the mood, the light, the feeling the pieces belong to. Not a catalogue. A world.

It became the base the brand grew on.

 

- Full production by Studio Room 3

Amouray

— Sportswear

A new brand with a clear vision and nothing online that carried it.

We shot in Spain — casting, direction, locations, the full world around the product.

 

From the first campaign the content read at the level of brands ten times the size.

 

- Full production by Studio Room 3

Before it was a framework,
it was our own brand.

The case we ran on ourselves.

AESLIN

— Our own eyewear brand

We built AESLIN from zero using the exact framework we run for clients — direction, casting, location, production.

 

First campaign shot in Marrakech. We posted it. The first collection sold out. No influencers. No paid ads.

 

That's the whole thesis in one case: people don't buy the product, they buy the world it lives in.

 

- Full production by Studio Room 3

AESLIN

— Our own eyewear brand

We built AESLIN from zero using the exact framework we run for clients — direction, casting, location, production.

 

First campaign shot in Marrakech. We posted it. The first collection sold out. No influencers. No paid ads.

 

That's the whole thesis in one case: people don't buy the product, they buy the world it lives in.

 

- Full production by Studio Room 3

AESLIN

— Our own eyewear brand

We built AESLIN from zero using the exact framework we run for clients — direction, casting, location, production.

 

First campaign shot in Marrakech. We posted it. The first collection sold out. No influencers. No paid ads.

 

That's the whole thesis in one case: people don't buy the product, they buy the world it lives in.

 

- Full production by Studio Room 3

AESLIN

— Our own eyewear brand

We built AESLIN from zero using the exact framework we run for clients — direction, casting, location, production.

 

First campaign shot in Marrakech. We posted it. The first collection sold out. No influencers. No paid ads.

 

That's the whole thesis in one case: people don't buy the product, they buy the world it lives in.

 

- Full production by Studio Room 3

Stop losing customers to brands

that look the part.

Book an introduction call
Client 1
Client 2
Client 3
Client 4
Client 5

304+ Brands

Successfully Served

What our partners say:

Brand launch campaign

Ossie

Nocta Vince

""They understood the vision immediately — and brought it to life exactly the way we imagined. The campaign gave them the foundation to grow from. And we've been growing ever since."

Visual re-fresh

Sarah

Stessa

"They didn't just shoot the product — they translated the feeling behind it. Seeing the final material was the first time my brand looked the way it always felt in my head."

Brand launch campaign

Rayan

Amouray

"They understood the vision immediately and brought it to life better than I imagined. Seamless, professional, and the result exceeded every expectation."

Content production

William

Chorél

"Structured, efficient, and easy from start to finish. They understood the creative direction and translated it into visuals that felt completely aligned and considered."

"The content they produced helped set the visual foundation for our brand - it got people to take notice and helped us grow into what we are today. Genuinely one of the best creative decisions we made early on."

Mathias M.

Cascalia

""They understood the vision immediately - and brought it to life exactly the way we imagined. The campaign gave them the foundation to grow from. And we've been growing ever since."

Ossie.

Nocta Vince

"They didn't just shoot the product — they translated the feeling behind it. Seeing the final material was the first time my brand looked the way it always felt in my head."

Sarah M.

Stessa

"We now run exclusively with their content, and our ads have never performed better.

 

A clear recommendation from here!"

Jasper R.

Nomad Properties

"An amazing partnership.

 

We highly recommend them to others - and are already looking into our video regular production collaboration."

Niklas N.

Backgammon Roll

"A really positive experience, and we can definitely recommend Studio Room 3 to others who are looking for a competent and reliable partner within content production."

Mikael V.

Berta Eyewear

"The team really understood the vision and aesthetic, and brought it to life in a way that exceeded my expectations."

Rayan J.

Amouray

"We’re very pleased with the outcome and would happily work with them again. Big shoutout to Gustav and team!"

William B.

Chorél

"Wow is what I can say.

I will definitely work with Gustav and the team at Studio 3 again. Highly recommended."

Adam B.

TIEL Energy

"The content they produced helped set the visual foundation for our brand - it got people to take notice and helped us grow into what we are today. Genuinely one of the best creative decisions we made early on."

Mathias M.

Cascalia

""They understood the vision immediately - and brought it to life exactly the way we imagined. The campaign gave them the foundation to grow from. And we've been growing ever since."

Ossie.

Nocta Vince

"They didn't just shoot the product — they translated the feeling behind it. Seeing the final material was the first time my brand looked the way it always felt in my head."

Sarah M.

Stessa

"We now run exclusively with their content, and our ads have never performed better.

 

A clear recommendation from here!"

Jasper R.

Nomad Properties

"An amazing partnership.

 

We highly recommend them to others - and are already looking into our video regular production collaboration."

Niklas N.

Backgammon Roll

"A really positive experience, and we can definitely recommend Studio Room 3 to others who are looking for a competent and reliable partner within content production."

Mikael V.

Berta Eyewear

"The team really understood the vision and aesthetic, and brought it to life in a way that exceeded my expectations."

Rayan J.

Amouray

"We’re very pleased with the outcome and would happily work with them again. Big shoutout to Gustav and team!"

William B.

Chorél

"Wow is what I can say.

I will definitely work with Gustav and the team at Studio 3 again. Highly recommended."

Adam B.

TIEL Energy

Stop losing customers to brands

that look the part.

Book an introduction call
Client 1
Client 2
Client 3
Client 4
Client 5

304+ Brands

Successfully Served

Gustav Johansson

Founder & CEO

Experience

 

- Founded Studio Room 3 and bootstrapped into leading creative Agency

 

- Creative director for market leading European brands

 

- Founded, scaled and sold 3 e-commerce brands

 

- Built campaigns for 304+ lifestyle and fashion brands across Europe

 

- International productions in Copenhagen, Spain, Morocco and beyond

Here's what industry 
Titans are saying:

Result: Made Millions with Conversion Optimization

Davie Fogarty

The Oodie

"I had used five agencies prior to meeting Carl and I was pretty over it. But then we brought him on and he just blew me away because of the speed and velocity that they were actually aiming to roll out tests."

Result: Scaled from $5 to $15M in 12 months

Davie Fogarty

The Oodie

"We have been working together for years now and put together some really awesome Tests."
Alt image

Result: Made Millions with Conversion Optimization

Davie Fogarty

The Oodie

"I had used five agencies prior to meeting Carl and I was pretty over it. But then we brought him on and he just blew me away because of the speed and velocity that they were actually aiming to roll out tests."
Alt image

Result: Scaled from $5 to $15M in 12 months

Davie Fogarty

The Oodie

"We have been working together for years now and put together some really awesome Tests."
Alt image

Result: Made Millions with Conversion Optimization

Davie Fogarty

The Oodie

"I had used five agencies prior to meeting Carl and I was pretty over it. But then we brought him on and he just blew me away because of the speed and velocity that they were actually aiming to roll out tests."
Alt image

Result: Scaled from $5 to $15M in 12 months

Davie Fogarty

The Oodie

"We have been working together for years now and put together some really awesome Tests."
Alt image

Specific Cases:

Result: Made Millions with Conversion Optimization

Davie Fogarty

The Oodie

"I had used five agencies prior to meeting Carl and I was pretty over it. But then we brought him on and he just blew me away because of the speed and velocity that they were actually aiming to roll out tests."

Alt image

Result: Scaled from $5 to $15M in 12 months

Davie Fogarty

The Oodie

"We have been working together for years now and put together some really awesome Tests."

Alt image

What our partners say:

"The content they produced helped set the visual foundation for our brand - it got people to take notice and helped us grow into what we are today. Genuinely one of the best creative decisions we made early on."

Mathias M.

Cascalia

""They understood the vision immediately - and brought it to life exactly the way we imagined. The campaign gave them the foundation to grow from. And we've been growing ever since."

Ossie.

Nocta Vince

"They didn't just shoot the product — they translated the feeling behind it. Seeing the final material was the first time my brand looked the way it always felt in my head."

Sarah M.

Stessa

"We now run exclusively with their content, and our ads have never performed better.

 

A clear recommendation from here!"

Jasper R.

Nomad Properties

"An amazing partnership.

 

We highly recommend them to others - and are already looking into our video regular production collaboration."

Niklas N.

Backgammon Roll

"A really positive experience, and we can definitely recommend Studio Room 3 to others who are looking for a competent and reliable partner within content production."

Mikael V.

Berta Eyewear

"The team really understood the vision and aesthetic, and brought it to life in a way that exceeded my expectations."

Rayan J.

Amouray

"We’re very pleased with the outcome and would happily work with them again. Big shoutout to Gustav and team!"

William B.

Chorél

"Wow is what I can say.

I will definitely work with Gustav and the team at Studio 3 again. Highly recommended."

Adam B.

TIEL Energy

You have a strong product.
We build the brand world around it — so your ads convert, your content compounds and your brand finally feels like what it actually is.

Book a call to see how we can create a cinematic brand world around your product — the creative foundation every scaling brand needs, but most never build.

Client 1
Client 2
Client 3
Client 4
Client 5

304+ Brands

Successfully Served

Book an introduction call

Frequently Asked Questions

What is the background of Studio Room 3?

Studio Room 3 was built out of a simple observation: most brands have a strong product — but the world around it doesn't match.

 

We started by building AESLIN — our own eyewear brand — from zero. Shot the first campaign in Marrakech. Posted it. The entire first collection sold out. No influencers. No paid ads. Just content that made people feel something.

That became the model.

 

- Strategic creative studio founded in Copenhagen

- 304+ lifestyle and fashion brands across Europe

- Productions in Copenhagen, Spain, Morocco and beyond

- Gustav involved in every single project — no account managers, no handoffs

- Maximum 4 active brands per month — so every campaign gets full attention

We don't take on every brand. We take on the right ones.

Why can't we just use AI for this?

You can. Every brand can. That's exactly the problem. When everyone produces content faster and cheaper than ever, people trust almost nothing they see. The brands breaking through are the ones investing in real people, real locations, real emotion. You can't fake that feeling - and people know when you're trying.

We already work with a photographer — why do we need you?

A photographer shows up and captures what's in front of them. We design the entire world first — the concept, the casting, the locations, the styling, the narrative. Then we shoot it. The difference isn't the camera. It's the thinking behind it. And people feel that difference the moment they see it.

Is it worth the investment if we're not yet at scale?

The most expensive mistake a brand can make is sending people to something that doesn't convert. If someone lands on your brand and it doesn't feel like anything - the ads, the influencers, the email campaigns - none of it matters. 

 

What people see in the first three seconds determines everything.

 

The brands that scale fast are the ones that built the foundation first. The ones that didn't are still wondering why their ads aren't working and throwing money out the window.

Do I need to come to Copenhagen or Spain?

No. You ship the product to us. We handle everything from there.

How long does a campaign take?

Most campaigns are delivered within 7–14 days from shoot date. You'll have content ready to use across ads, social and your website before you'd even hear back from a traditional agency.

What does it cost?

Our work starts at €2,700 and scales based on scope. We'll discuss the right fit on the intro call — no surprises.